Behavior Change - Strategy and Playbook

Asri Farida Sihaloho | 23 Jun 2020
Building on the principles of behavior change theory, the goal of this report and the Playbook is to provide a strategic approach to behavior change efforts aimed at reducing marine plastic pollution in Indonesia. Using insights from existing initiatives, key opinion leaders, site studies and cultural insights, the Playbook is intended to be a guide for which campaigns can be launched from - either as part of a larger waste management/ marine debris initiative or as a singular effort.
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