Nowadays world teaches us to create better life through technologies. Even so, developing technology sometimes gives drawbacks to environment. The advancement of human civilization is followed by increasing pollution in many ways. As well as in beauty industry, it keeps questioning “what does beauty really mean?”. In this polluted world, what does it mean?
We believe that beauty is meaningless without a healthy earth to live in. In this mindset, we want to spread the thought of responsible living to the future generations. To be more mindful and grateful for what life already provided us, including the natural beauty within everyone. Therewith, we should, as well, nurture the goodness in life given to us. Like an investment, it is a long journey started by our generation, for the next generation’s returns. It needs all of us, from all aspects.